Conventional approaches are now
giving way to the unparalleled speed, reach, trackability of the Internet. The growing numbers of savvy online
consumers are looking for content-rich sites. Consumer promotions are also going through an
evolution/revolution with consumer-centric and particularly mom-centric being
core targets. For the first time in the history of brand marketing, the
Internet enables brands to engage consumers with the prospect of conducting
business.
Insightful brands maintaining a
Web presence are striving to grow their online approaches. Consumer reciprocity (giving consumers
something for their patronage) is just smart business. Since 1895, coupons have
been effective in engaging consumers. With print-controlled coupons now available online, brands have an
opportunity to engage like never before.
Online success hinges on 2 critical factors: traffic and content. One begets
the other.
To grow and sustain significant traffic, consumer value must be provided. And
that is what BCN brings to the table. BCN, the Brand Coupon Network, LLC,
provides innovative consumer promotion tools to help brands more efficiently
and cost effectively build online value to grow traffic, consumer relationships
to convert sales.
Brands looking to grow online traffic and engage consumers, would be wise to leverage cause-marketing. BCN had developed innovations providing mutually beneficial strategic partnerships between nonprofit organizations and corporations. And more corporations are coming to understand that Americans are willing to reward good cooperate citizens.
81% of Americans are likely to switch brands to support a cause.
80% say a company's commitment to causes is important in deciding which businesses they want in their communities.
77% say a company's commitment to causes is important in deciding what to buy or where to shop. Cone/Roper Study 2001
Cause-marketing engages consumers in every strata. The more socially conscious the company, the more appealing and engaging it is to a broader spectrum of consumers. Let BCN show you a win/win strategy benefiting all stakeholders
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